Guru
Every page in Guru gets a GEO score. a measure of how well it's structured for AI search best practices. Higher scores mean content that's more likely to appear when someone asks ChatGPT, Perplexity, or similar tools about your topic.
GEO scoring, content structure guidance, Reddit monitoring, and SEO–GEO conflict detection. all inside the same approval workflow as your SEO content.
Every title and page receives a GEO score from 0–100. It measures how well the content is structured for AI search best practices. topic coverage, content format, and clarity. Higher scores mean better alignment with how AI engines evaluate and surface content.
Different AI search engines favor different content structures and formats. Guru's GEO scoring accounts for these differences so your content is structured to perform across all of them. not just one.
Identifies the key topics, terms, and concepts that AI engines look for when evaluating content in your space. Missing topics are identified and added to every article automatically.
Guru monitors Reddit for brand mentions and category discussions. You get thread-level sentiment scores, the context your audience is using to describe your topic, and reply draft suggestions.
Identifies which content formats - how-tos, definitions, comparison tables, step-by-step lists - tend to perform better in AI search results. Recommendations are applied to every article automatically.
Some title changes that boost GEO scores reduce traditional click-through rates. and vice versa. Guru surfaces these conflicts before you approve, so you can make a deliberate trade-off rather than an accidental one.
The GEO dashboard shows every page in your pipeline with its AI search score. Pages with lower scores surface specific structure and content recommendations that writers can act on right away.
When AI search engines answer a question, they pull from pages that are structured in specific ways. GEO optimization means writing and formatting content to match those patterns. so it's more likely to be the source an AI references.
GEO optimization isn't a separate channel from SEO. The practices that make content well-structured for AI search are the same ones that make it rank better on Google: clear answers, complete topic coverage, good formatting, and consistent publishing on a focused subject area.
It's also not something you can guarantee. Guru helps you structure content in ways that are more likely to be referenced. but no tool can promise that a specific AI will cite a specific piece of content. What we can do is give every article the best structural foundation.
Connect GSC and start scoring your existing content for AI search best practices in minutes. No extra setup, no separate tool.