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Guru for Medical Practices

Outrank Healthgrades and Zocdoc in your own specialty.

Medical patients search online before booking an appointment. Healthgrades, Zocdoc, and WebMD outrank most practices for their own specialty keywords. Guru builds the content authority that changes that.

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The challenge

Healthcare SEO is high-stakes and heavily competed — most practices have no system.

Medical directories outrank your practice for every search
Healthgrades, Zocdoc, WebMD, and Yelp appear above most medical practices for their own specialty and location keywords. Building content authority to compete requires systematic output.
Patient education content is valuable but never gets written
Condition pages, treatment guides, and FAQ content attract the highest-intent patients. Most practices know they should create it but never find the time to produce it consistently.
Multiple providers and specialties mean complex SEO
A practice with five physicians and three specialties needs separate optimization for each provider profile, each specialty, and each location.
Content requires medical review before it goes live
Every piece of health content needs clinical accuracy review before it publishes. Without a formal queue, content sits in email threads and never ships.
71%
of patients search online
before choosing a healthcare provider. Your practice's search presence directly drives new patient bookings
3x
more valuable than ad traffic
New patients from organic search are three times more likely to become long-term patients than those from paid advertising
8 searches
before booking
The average patient conducts eight searches before booking a first appointment
How Guru helps

The SEO work handled. Every change approved by you.

Guru runs the full SEO operation every sprint: articles written, on-page fixes queued, links built, pages indexed. Nothing touches your site until you approve it.

Patient education content every sprint

Guru generates condition guides, treatment explainers, and FAQ content based on what your patients are searching for. Every piece goes through a clinical review queue before it publishes.

  • Condition and symptom pages targeting patient search intent
  • Treatment and procedure pages built for each specialty
  • FAQ content answering the questions patients search most
  • All content reviewed by a provider before publishing

Provider and specialty page optimization

Each physician bio, specialty page, and location page is optimized separately with the keywords, credentials, and structured data that help patients and Google understand your practice.

  • Provider bios optimized for name and specialty searches
  • Specialty pages targeting condition-specific keywords
  • Structured data added for medical organizations and providers
  • Local SEO for each clinic location and service area

Local SEO for every location

Multi-location practices get separate local optimization for each clinic, including location-specific content and internal linking between provider and location pages.

  • Location pages written with unique, locally-relevant content
  • Service area pages for each coverage geography
  • Internal links between provider, specialty, and location pages
  • Near-me intent terms targeted for each clinic address
Every sprint

What ships to your site on autopilot.

Every sprint Guru delivers a fixed set of SEO work, tracked from task to live. You review and approve before anything changes.

Condition and treatment articles written
Patient-facing educational content targeting the conditions and treatments your practice handles.
Provider and specialty page updates
Bio pages, credential sections, and specialty descriptions kept current and optimized.
Location page content refreshed each quarter
Each clinic location gets updated copy reflecting current services and local search terms.
On-page fixes submitted for clinical review
Title tags, meta descriptions, and H1s queued for both clinical and marketing approval before publishing.
Automatic indexation on every content update
Every new page and update is submitted via the Indexing API the moment it goes live.
How it works

From first audit to first articles in one week.

1

Connect GSC and Guru maps your rankings by specialty

Guru reads search data for every specialty and location and identifies where you are losing patients to directories.

2

Content topics proposed and approved by specialty

Guru generates article ideas for each specialty based on what your patients are searching. Providers approve which topics get written.

3

Articles written and routed for clinical review

Each piece is written to patient reading level, structured for search intent, and routed to the appropriate provider for clinical accuracy review.

4

Published, indexed, and tracked per provider and specialty

Approved content ships, is indexed automatically, and is tracked so your practice manager always knows what went live.

Guru for Medical Practices

Get found by patients before they find Healthgrades.

Medical practices run on Starter or Growth plan. Every article reviewed by your team before it reaches patients.

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14-day free trial. No annual contract. Cancel any time.