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Guru for Law Firms

Build practice area authority. Rank above the aggregators.

FindLaw, Avvo, and Martindale outrank most law firms for their own practice keywords. Guru builds the content depth and local SEO that recaptures those searches and brings in qualified clients.

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The challenge

Legal SEO is competitive and compliance-sensitive — most firms have no system for it.

Legal directories outrank you for your own practice area
FindLaw, Avvo, Justia, and similar sites appear above most law firms in search results for their own practice areas. Beating them requires consistent, high-authority content output.
Content takes months to get through approval
A practice area article involves the attorney, the marketing coordinator, a compliance check, and sometimes a second attorney. By the time it publishes, the news cycle has moved on.
Local SEO is inconsistent across practice areas and offices
Firms with multiple offices or multiple practice areas often have inconsistent local optimization. One practice area ranks well; another is invisible.
No one tracks what has been published or when
Blog posts, practice area pages, and attorney bios are managed in different systems or not tracked at all. There is no audit trail and no sprint cadence.
96%
of people seeking legal advice
start with an online search. Your clients are searching before they call anyone
Most competitive
local SEO category
Legal is consistently the most expensive and competitive local search vertical
12 searches
before contacting a firm
The average legal client searches 12 times before picking up the phone
How Guru helps

The SEO work handled. Every change approved by you.

Guru runs the full SEO operation every sprint: articles written, on-page fixes queued, links built, pages indexed. Nothing touches your site until you approve it.

Practice area content every sprint

Guru generates article ideas from your GSC data and your practice specialties, writes the full articles, and routes them through an attorney review queue before anything publishes.

  • Practice area guides written to target searcher intent
  • Case type and jurisdiction-specific content generated automatically
  • Attorney bios and profile pages optimized for local and name searches
  • All content reviewed and approved by a named attorney before publishing

Structured approval queue for attorneys

Every article, title change, and on-page fix moves through a formal approval workflow. Attorneys review and sign off before anything publishes. A timestamped log is kept of every decision.

  • Configurable approval routing by practice area or office
  • Attorney name logged against every approved piece of content
  • Timestamped audit trail of every approval and implementation
  • Rejected and deferred items logged with reason and reviewer

Local SEO for every office and practice area

Guru optimizes the local SEO for every office location separately, generating location-specific content and internal links that build authority for each city and practice area combination.

  • Office location pages optimized for city-specific practice area keywords
  • Local citation consistency checked and flagged each sprint
  • Internal links built between practice areas and location pages
  • Near-me and hyperlocal intent terms targeted per office location
Every sprint

What ships to your site on autopilot.

Every sprint Guru delivers a fixed set of SEO work, tracked from task to live. You review and approve before anything changes.

Practice area articles written and approved
Long-form guides targeting high-value practice area keywords, reviewed by an attorney before publishing.
On-page fixes for all practice area and bio pages
Title tags, meta descriptions, and H1s optimized for every page that falls below threshold.
Internal links between practice areas and blog posts
Link opportunities across your site that build authority within each practice area cluster.
Attorney bio and team page optimization
Bios updated with relevant credentials, keywords, and structured data to support local authority signals.
Local content for each office location
Location-specific pages kept current with unique copy for each city and office.
How it works

From first audit to first articles in one week.

1

Connect GSC and Guru audits your firm's current rankings

Guru identifies which practice areas and locations are underperforming and builds a first sprint of content recommendations.

2

Practice area articles are proposed and approved

Guru generates article ideas for each practice area. Attorneys review and approve which topics get written this sprint.

3

Articles written to meet E-E-A-T standards

Each article is written with expertise and authority signals, appropriate citations, and the structure that search engines favor for legal content.

4

Published, indexed, and tracked with a full audit trail

Approved content ships, is indexed automatically, and is logged with the approving attorney's name and timestamp.

Guru for Law Firms

Build practice area authority. One sprint at a time.

Law firms run on Starter or Growth plan. No minimum commitment. Every article reviewed by your team before it publishes.

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14-day free trial. No annual contract. Cancel any time.