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Guru for Home Services

Dominate local search for every service you offer.

Homeowners search for HVAC repair, emergency plumber, and roof replacement before calling anyone. Guru builds the local content authority that puts your business at the top of those searches consistently.

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The challenge

Home services SEO is local, seasonal, and competitive.

HomeAdvisor, Angi, and Thumbtack outrank you in your own service area
Lead generation platforms appear at the top of most home service searches and sell your local customers back to you as paid leads. Organic SEO is the only way to own your territory without paying per lead.
Seasonal searches create a boom-bust cycle
HVAC searches spike in summer and winter. Roofing spikes after storms. Without content ready before the season, you miss the peak search volume every year.
Service area pages for every town are impractical to write manually
A plumbing company covering 20 towns needs 20 unique location pages. Writing genuinely useful content for each one manually takes months.
Emergency and high-intent searches go to whoever ranks first
Emergency plumber near me, HVAC repair tonight, and roof leak are searches with massive commercial intent. If you are not ranking for them, every emergency call goes to a competitor.
72%
of homeowners search online
before calling a home service contractor. Local search presence directly determines how many calls you receive
Near-me searches up 900%
in the past five years
Hyperlocal searches for emergency and same-day home services have grown faster than almost any other category
2.4x more calls
from organic vs. directories
Home service businesses that rank organically receive 2.4x more inbound calls per impression than businesses relying on HomeAdvisor
How Guru helps

The SEO work handled. Every change approved by you.

Guru runs the full SEO operation every sprint: articles written, on-page fixes queued, links built, pages indexed. Nothing touches your site until you approve it.

Service area pages for every town you cover

Guru generates unique, locally-relevant content for every city and town in your service area. Each page targets the local search terms homeowners in that area actually use.

  • Unique content for each city, town, and neighborhood you serve
  • Service-specific pages targeting HVAC, plumbing, roofing, and any other trade
  • Emergency and same-day service pages for high-intent searches
  • All location content reviewed and approved before it goes live

Seasonal content planned in advance

Guru builds a content calendar around your peak seasons, so content is written, approved, and indexed before search volume spikes. No more missing the summer HVAC or spring roofing season.

  • Summer and winter HVAC content ready before seasonal searches spike
  • Storm damage and emergency content prepared in advance
  • Seasonal promotions added to relevant service pages
  • Content refreshed after each season with updated keywords

Every service covered and optimized

Whether you offer HVAC, plumbing, electrical, roofing, or landscaping, Guru writes and optimizes a dedicated service page for each trade with the keywords that homeowners search.

  • Dedicated service pages for each trade and specialty you offer
  • Before and after content optimized for specific job types
  • FAQ content targeting the questions homeowners search before calling
  • Pricing and cost guide pages targeting high-intent commercial searches
Every sprint

What ships to your site on autopilot.

Every sprint Guru delivers a fixed set of SEO work, tracked from task to live. You review and approve before anything changes.

Service area pages written for every city you cover
Unique content for each location in your service area targeting local search terms.
Service-specific landing pages written and optimized
HVAC repair, emergency plumbing, roof replacement, and any other service get dedicated pages.
Seasonal content produced before peak search volume
Content written and approved before the season hits so it has time to rank.
Title tags and meta descriptions optimized sitewide
Every service and location page reviewed and updated for click-through and keyword intent.
All pages indexed immediately on publish
Indexation request submitted via the Indexing API the moment any new page goes live.
How it works

From first audit to first articles in one week.

1

Connect GSC and Guru maps your local search coverage

Guru identifies which service areas and service types you are not ranking for and builds a content plan that captures the highest-value local searches first.

2

Service area and service pages proposed and approved

Guru generates a sprint plan of service area pages and service content. You approve what gets written and which towns to prioritize.

3

Content written to rank for local and emergency searches

Each page is written to target the specific search terms homeowners in your service area use when they need a contractor urgently.

4

Published, indexed, and tracked in real time

Approved content ships and is indexed automatically. The deliverable tracker shows what went live so your office team always knows what is out there.

Guru for Home Services

Stop paying Angi for your own local leads.

Home service businesses run on Starter or Growth plan. 14-day free trial. Every article reviewed and approved before it reaches homeowners.

Start free trial View pricing
14-day free trial. No annual contract. Cancel any time.