Guru
Guru writes SEO-optimized articles and pushes them directly into your Webflow CMS collections. SEO title, meta description, Open Graph fields, featured image, and slug are all set before the item publishes. No Designer required.
Webflow's CMS is powerful but manual, every blog post and collection item requires someone to open the Designer and fill fields. Guru eliminates that step. Articles approved in Guru appear as fully populated CMS items in Webflow, ready to publish.
Guru maps article fields to your Webflow CMS collection schema and creates new items via the Webflow Data API. Title, body, meta, slug, featured image, author, all populated from the approved article.
Webflow's Open Graph title, OG description, SEO title, meta description, and canonical URL fields are written directly from Guru's approved content. The SEO panel is always complete on every item.
Every Webflow project has different CMS field structures. Guru lets you map article data to any text, rich text, image, or reference field in your collection, once, and then every future publish respects that mapping.
Guru also updates SEO fields on your Webflow static pages, home page, about, service pages, without requiring a Designer session. Just approve the updated title and meta in Guru.
Guru identifies internal linking opportunities between your Webflow CMS items and injects them into content before it publishes. No manual link insertion in Rich Text fields.
Articles land in Webflow as drafts by default. Review the rendered Webflow page before clicking publish. Or configure Guru to auto-publish on approval, your choice per collection.
Uses the official Webflow Data API v2. No custom code, no Webflow App required. Just a site API token from your Webflow project settings.
In Webflow → Project Settings → Integrations, generate a site API token with CMS read/write permission. Takes under one minute.
Paste the token into Guru's Integrations panel. Guru reads your collection schemas and shows you the field mapping interface. Match Guru fields to your collection fields.
When an article is approved in Guru, it creates a CMS item in your mapped collection, pre-populated and ready for you to click publish in Webflow. Or enable auto-publish.
Connect your Webflow project and start publishing fully optimized CMS items in your first approved sprint.